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TextBook Solutions for Punjab School Education Board Class 12 Sociology Social Change And Development In India Chapter 7 Mass Media And Communications
Question 1
Explain the meaning of the term Mass Media.
Solution
Mass Media: In common parlance, mass media means the media such as radio, television, print media and films which are used to communicate to a large number of people. The term ‘mass’ is defined here in the sense of a large number of people of a community or a group or a country as against a particular class or category of the people. It is also called mass media because information is disseminated through several channels simultaneously to the masses.
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