Sponsor Area

Mass Media And Communications

Question
CBSEENSO12044881

What do you understand by mass media? Explain in about 100 words.

Or

Explain in short the meaning and definition of term ‘mass media’.

Solution

Meaning or Definition of mass media: Mass media means the media such as print (press, newspapers, magazines), radio, television and films (movies shown or screened Jin a cinema hall or otherwise) which are used to communicate to a large number of people.

The term ‘mass’ is defined here in a sense of a large number of people of a community or group or a country (or several countries) as against a particular class or category of the people.

This notion of mass implies that mass media is different from other kinds of communication because they address a cross-section of a large population rather than a few individuals or a particular section of the population.

It is also called mass-media because information is disseminated through these channels simultaneously to the masses (all people or common people along with particular class and section).

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