“Cultural autonomy of nation is in jeopardy under globalisation.” Explain the statement.

It is true accrodingly the critics of globalisation of culture through mass media. They say that cultural autonomy of nation is in jeopardy under globalisation.

1. At the social level, the structure and institutions of traditional culture get disturbed.

2. The media texts produced in the Western countries have come to dominate media channels all over the world.

3. In India, television networks have begun broadcasting programmes that are prepared in foreign countries. These programmes destory local cultures.

4. Most of the programmes made in foreign countries for T.V., cinema halls and so on carry ideological messages that subtly brainwash people into accepting alien (or foreign) values and beliefs.

5. In the name of cosmopolitan culture, a shallow consumerist package is being distributed in the Third World Countries. Under the influence of such culture every relationship tends to become a short-lived activity for monetary satisfaction.

6. Due to globalisation in our country everywhere values of sharing, collaboration and harmony are declining or vanishing at a great speed and tension is increasing in society.

7. This degradation in the realm of culture is indeed a serious negative aspect of the phenomenon of globalisation.