Question
Explain the changes that have been occurring in the newspaper industry.
Solution
- New technologies have helped boost the production and circulation of newspapers. A large number of glossy magazines have also made their entry into the market.
- The increasing rate of literacy has widened the scope of newspaper industry. There is an overall increase in newspapers of different langauges.
- Dominant Indian language papers such as Malayalm Manorama and the Eenadu began the concept of local news in an important way.
- The Indian language newspapers have taken advanced printing technologies and also attempted supplements.
- To compete with electronic media it has reduced its prices and also brought out editions from multiple centers.
- Effective Marketing strategies have been taken into account by the newspaper industry. For example: Dainik Bhaskar group’s marked the growth as they carry out consumer contact programmes, door-to-door surveys, and research.
