-->

Mass Media And Communications

Question
CBSEENSO12045079

Read the given passage and answer the following questions:

                            The Indian Language Newspaper Revolution

The most significant happening in the last few decades has been the Indian language newspaper revolution. The beginnings of this growth predated liberalisation. The top two dailies in India are Dainik Jagran and Dainik Bhaskar with a readership of 21 million and 17 million, respectively. The fastest growing dailies are the Assamese dailies in urban areas (51.8 per cent increase) and the Bengali dailies in rural areas (129 per cent)
Source: National Readership Survey 2002.
The Eenadu story also exemplifies the success of the Indian language press. Ramoji Rao the founder of Eenadu, had successfully organised a chit-fund, before launching the paper in 1974. By associating with appropriate causes in the rural areas like the Anti-arrack movement in the mid-1980s, the Telugu newspaper was able to reach into the countryside. This prompted it to launch ‘district dailies’ in 1989. These were tabloid inserts or sensational features carrying news from particular districts as well as classified advertisements from villages and small towns of the same. By 1998 Eenadu was being published from ten towns in Andhra Pradesh and its circulation accounted for 70 per cent of the audited Telugu daily circulation.

What are the different forms of Print media?

Solution

Newspapers, magazines, handouts, books, pamphlets etc. are the different forms of print media.