Differentiate between marketing and selling on any five basis.
The major differences between selling and marketing are listed as below:
(i) Selling is merely a part of marketing. Selling is a narrow term which comes is a process of marketing. It is concerned with promoting and transferring possession and ownership of goods from the seller to the buyer. Marketing is a wider term which starts with an identification of the customer’s needs and ends with a delighted customer.
(ii) Selling focus on transfer of title and possession from buyer to seller, whereas marketing focus on satisfying customer needs.
(iii) All selling activities are directed at sales and profit maximisation. Marketing activities are directed at customer satisfaction and there by long run profit.
(iv) Start and End of the Activities: Selling activities start after the product has been developed and end with its sales. Whereas marketing activities start much before the product is produced and continue even after the product has been sold.
(v) In selling, the emphasis is on bending the customer according to the product while in marketing, the attempt is to develop the product and other strategies as per the customer needs.
