‘Bending the customer according to the Product’ and ‘Developing the product according to customer-needs’ are the two important concepts of marketing management. Identify the concepts and differentiate between the two.
(i) ‘Bending the customer according to the product.’ – This statement is related with selling concept.
(ii) ‘Developing the product according to customer needs.’ – This statement is related with marketing concept.
Following are the main differences:
|
Basis of Difference |
Selling Concept |
Marketing Concept |
|
1. Starting Point |
Factory. |
Market. |
|
2. Main Focus |
Attracting consumers. |
Consumer satisfaction. |
|
3. Means |
Advertising, personal selling and sales promotion. |
Various marketing activities. |
|
4. Ends |
Profit through maximum sales. |
Profit through consumer satisfaction. |
