Mansi, a shoe manufacturer for school students, decided to maximise her profit by producing and distributing at large scale and thereby reducing the average cost of production.
(i) Identify the Marketing Management philosophy adopted by Mansi.
(ii) Explain this philosophy on the basis of
(a) Main Focus
(b) Means and Ends
(i) It is production philosophy.
(ii) (a) Main Focus: Quantity of Production
(b) Means: Balanced prices and easy availability.
Ends: Profit through maximum production.