Question
What is meant by ‘Production Concept’ of marketing?
Solution
Those companies who believe this philosophy think that if the goods/services are cheap and they can be made available at many places, there cannot be any problem regarding sale. Keeping in mind the same philosophy these companies put in all their marketing efforts in reducing the cost of production and strengthening their distribution system. In order to reduce the cost of production and to bring it down to the minimum level, these companies indulge in large scale production. This helps them in affecting economies of large scale production. Consequently, the cost of production per unit is reduced.
