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Jasdeep, a dealer in school uniforms, decided to maximise his profit by using different aggressive promotional efforts.
(i) Identify the Marketing Management philosophy adopted by Jasdeep.

(ii) Explain this philosophy on the basis of

(a) Main Focus

(b) Means and Ends

Solution

(i) It is selling philosophy.

(ii) (a) Main Focus: Attracting consumers.

(b) Means: Advertising, personal selling and sales promotion.
Ends: Profit through maximum sales.

Some More Questions From Marketing Chapter

Distinguish between the product concept and production concept of marketing.

Or

Distinguish between the concepts ‘product’ and ‘production’ in Marketing keeping following as the base: (i) Focus (ii) Means (iii) Ends.

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Jasdeep, a dealer in school uniforms, decided to maximise his profit by using different aggressive promotional efforts.
(i) Identify the Marketing Management philosophy adopted by Jasdeep.

(ii) Explain this philosophy on the basis of

(a) Main Focus

(b) Means and Ends

As per modern view what is market?

What is meant by customer?

What is meant by marketeer?

What are the two main types of marketeer?

What is meant by ‘Need’?

What is meant by ‘Want’?

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