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Marketing
Distinguish between advertising and personal selling.
Or
'Advertising' and ‘Personal Selling’ both are communication tools used by the marketers to promote their products. Yet they differ in their approach. Differentiate between the two by giving any six differences.
|
Basis of Difference |
Advertising |
Personal Selling |
|
(i) Form |
This is impersonal. |
This is personal. |
|
(ii) Message |
There is uniformity of message which means that the message is the same for all the customers. |
The message has no uniformity which means it can be changed keeping in view the behaviour of the customers. |
|
(iii) Time |
It takes a little time in conveying any information to the customers. |
It takes more time in conveying information to the customers. |
|
(iv) Feedback |
This gives no information about the reactions of the customers. |
The reaction of the customers becomes immediately known or dear. |
|
(v) Media |
TV, radio, newspapers and magazines. |
Through salesmen. |
|
(vi) Flexibility |
It lacks flexibility. |
It is completely flexible. |
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What is meant by ‘Production Concept’ of marketing?
What is meant by ‘Selling Concept’ of marketing?
Distinguish between the product concept and production concept of marketing.
Or
Distinguish between the concepts ‘product’ and ‘production’ in Marketing keeping following as the base: (i) Focus (ii) Means (iii) Ends.
Mansi, a shoe manufacturer for school students, decided to maximise her profit by producing and distributing at large scale and thereby reducing the average cost of production.
(i) Identify the Marketing Management philosophy adopted by Mansi.
(ii) Explain this philosophy on the basis of
(a) Main Focus
(b) Means and Ends
Nisha a school bag manufacturer decided to improve the product for profit maximisation and thus added a water bottle holder to the existing design.
(i) Identify the Marketing Management philosophy adopted by Nisha and
(ii) Explain this philosophy on the basis of
(a) Main Focus
(b) Means and Ends
Jasdeep, a dealer in school uniforms, decided to maximise his profit by using different aggressive promotional efforts.
(i) Identify the Marketing Management philosophy adopted by Jasdeep.
(ii) Explain this philosophy on the basis of
(a) Main Focus
(b) Means and Ends
As per modern view what is market?
What is meant by customer?
What is meant by marketeer?
What are the two main types of marketeer?
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