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Marketing
Write the meaning and features of personal selling.
Meaning: Personal selling consists of contracting prospective buyers of product personally.
Features: Main Features of personal selling are as under:
(i) Personal Form: Under personal selling there establishes personal contact between buyers and salesman. In other words, both the parties face each other.
(ii) Development of Relationship: Persona! selling results in the development of personal relationship between the sales person and the possible buyer. Such a relationship has an important place in sales.
(iii) Oral Conversation: There is oral conversation between the sales person and the buyer regarding the features of the product, i.e., price, colour, shape, design, method of use, etc.
(iv) Quick solution of Queries: The prospective buyer can make inquiries regarding the product. Salesman answers these queries quickly and removes any doubts in the mind of the buyer.
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Define Marketing. Explain its features.
‘Bending the customer according to the Product’ and ‘Developing the product according to customer-needs’ are the two important concepts of marketing management. Identify the concepts and differentiate between the two.
Explain ‘Market Planning’ and ‘Product Designing and Development’ as functions of marketing.
What is meant by the 'Product Concept’of marketing?
What is meant by the ‘Societal Concept’ of marketing?
What is meant by ‘Production Concept’ of marketing?
What is meant by ‘Selling Concept’ of marketing?
Distinguish between the product concept and production concept of marketing.
Or
Distinguish between the concepts ‘product’ and ‘production’ in Marketing keeping following as the base: (i) Focus (ii) Means (iii) Ends.
Mansi, a shoe manufacturer for school students, decided to maximise her profit by producing and distributing at large scale and thereby reducing the average cost of production.
(i) Identify the Marketing Management philosophy adopted by Mansi.
(ii) Explain this philosophy on the basis of
(a) Main Focus
(b) Means and Ends
Nisha a school bag manufacturer decided to improve the product for profit maximisation and thus added a water bottle holder to the existing design.
(i) Identify the Marketing Management philosophy adopted by Nisha and
(ii) Explain this philosophy on the basis of
(a) Main Focus
(b) Means and Ends
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