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Marketing
‘Advertising encourages sale of inferior products’ and ‘Advertising confuses rather than helps.’ Do you agree? Give reasons.
Yes, I do agree with this statement. The following facts clarify it:
(i) Encourages Sale of Inferior Products: Every manufacturer projects his product as superior one in the advertisement. Therefore, the buyer is unable to decide as to which product is really good. Consequently, it is difficult to get good quality product even after paying a handsome price for it. If a seller gets good price for some inferior product, it becomes a habit with him. It affects other sellers also. Therefore, it is said that advertisement encourages the sale of inferior products.
(ii) Confuses the Buyers: Many a time distorted version of reality is shown in the advertising. Believing in advertising, consumers buy the product. On its use, he feels cheated. He comes to realise later that the information given in the advertisement was something else whereas the actual product was quite different from it. Thus, people lose confidence in advertising because of wrong presentation. In this reference it is said that advertising confuses rather than helps.
OR
No, I do not agree with this statement. The following facts clarify it:
(i) It does not Encourage Sale of Inferior Products: It is true that all the sellers point out the superiority of their product in the advertisement. However, it is the duty of a buyer to know about the comparative quality of a product before buying it. A seller cannot tell lies about his product in the advertisement. If he does so, legal action can be taken against him. So far as the question of selling some inferior quality product at high price, is concerned it must be said that a buyer can be cheated only once and not time and again. Those sellers who adopt such a policy, are doomed quickly.
(ii) It does not Confuse the Buyers: It is true that sometimes the reality is distorted in the advertisements, but the buyers happen to be rational beings and, therefore, they decide to purchase a product only after evaluating every aspect of it. However, if they have no information about any aspect, they can get it from the seller. Hence, it is wrong to say that advertisement confuses the buyers.
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Define Marketing. Explain its features.
‘Bending the customer according to the Product’ and ‘Developing the product according to customer-needs’ are the two important concepts of marketing management. Identify the concepts and differentiate between the two.
Explain ‘Market Planning’ and ‘Product Designing and Development’ as functions of marketing.
What is meant by the 'Product Concept’of marketing?
What is meant by the ‘Societal Concept’ of marketing?
What is meant by ‘Production Concept’ of marketing?
What is meant by ‘Selling Concept’ of marketing?
Distinguish between the product concept and production concept of marketing.
Or
Distinguish between the concepts ‘product’ and ‘production’ in Marketing keeping following as the base: (i) Focus (ii) Means (iii) Ends.
Mansi, a shoe manufacturer for school students, decided to maximise her profit by producing and distributing at large scale and thereby reducing the average cost of production.
(i) Identify the Marketing Management philosophy adopted by Mansi.
(ii) Explain this philosophy on the basis of
(a) Main Focus
(b) Means and Ends
Nisha a school bag manufacturer decided to improve the product for profit maximisation and thus added a water bottle holder to the existing design.
(i) Identify the Marketing Management philosophy adopted by Nisha and
(ii) Explain this philosophy on the basis of
(a) Main Focus
(b) Means and Ends
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