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Marketing
What are the tools of public relations?
The following are the tools of public relations:
(i) News: News is a good and faithful source to convey information to the public. The officers of the public relation department time to time present such information which are worthy being covered in news. For example, news may be how the company is giving special facility to children in the context of Childrens’ Day.
(ii) Events: In the form of events companies time to time organise press conferences and opening ceremonies of new office, factory premises and branches. This is a big image building media.
(iii) Printed Material: To attract the public various types of printed material is sent to the relevant group of public printed material mainly includes Annual report, Articles etc. Generally, these are send to the shareholders.
(iv) Speeches: Public relation department frequently creates occasions when the senior managers address the various groups of people regarding the progress of the company. The various groups of people include bankers, shareholders, employees and select customers.
(v) Public Service Activities: Oftenly the companies attach themselves to some Public Service Activities. The objective to do this is to create a good image in the Public. For example; to take the responsibility or onus of maintaining any park, religious place or any other public place.
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What is meant by the 'Product Concept’of marketing?
What is meant by the ‘Societal Concept’ of marketing?
What is meant by ‘Production Concept’ of marketing?
What is meant by ‘Selling Concept’ of marketing?
Distinguish between the product concept and production concept of marketing.
Or
Distinguish between the concepts ‘product’ and ‘production’ in Marketing keeping following as the base: (i) Focus (ii) Means (iii) Ends.
Mansi, a shoe manufacturer for school students, decided to maximise her profit by producing and distributing at large scale and thereby reducing the average cost of production.
(i) Identify the Marketing Management philosophy adopted by Mansi.
(ii) Explain this philosophy on the basis of
(a) Main Focus
(b) Means and Ends
Nisha a school bag manufacturer decided to improve the product for profit maximisation and thus added a water bottle holder to the existing design.
(i) Identify the Marketing Management philosophy adopted by Nisha and
(ii) Explain this philosophy on the basis of
(a) Main Focus
(b) Means and Ends
Jasdeep, a dealer in school uniforms, decided to maximise his profit by using different aggressive promotional efforts.
(i) Identify the Marketing Management philosophy adopted by Jasdeep.
(ii) Explain this philosophy on the basis of
(a) Main Focus
(b) Means and Ends
As per modern view what is market?
What is meant by customer?
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