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Marketing
What is meant by ‘Indirect Channels of Distribution’? Explain any two methods of Indirect Channels of Distribution.
Indirect Channels: When a manufacturer gets help of one or more middlemen to move goods from production place to the consumption place , the distribution channel is called indirect channel. Following are the main types of it:
(i) One Level Channel: In this method an intermediary is used. Here manufacturer sells the goods directly to the retailer instead of selling it to agents or wholesaler. This method is used for expensive watches and other like products. This method is also useful for selling FMCG (Fast Moving Consumer Goods). This channel is clarified in the following diagram:
(ii) Two Level Channel: In this method/medium manufacturer sells the material to the wholesaler, wholesaler to the retailer and then retailer to the consumer. Here wholesaler after purchasing material in large quantity from the manufacturer sells in small quantity to the retailer. Then retailers make the products available to consumers. This medium is mainly used to sell-soap, tea, salt, cigarette, sugar, ghee etc. This channel is more clarified in the following diagram:
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What is meant by the ‘Societal Concept’ of marketing?
What is meant by ‘Production Concept’ of marketing?
What is meant by ‘Selling Concept’ of marketing?
Distinguish between the product concept and production concept of marketing.
Or
Distinguish between the concepts ‘product’ and ‘production’ in Marketing keeping following as the base: (i) Focus (ii) Means (iii) Ends.
Mansi, a shoe manufacturer for school students, decided to maximise her profit by producing and distributing at large scale and thereby reducing the average cost of production.
(i) Identify the Marketing Management philosophy adopted by Mansi.
(ii) Explain this philosophy on the basis of
(a) Main Focus
(b) Means and Ends
Nisha a school bag manufacturer decided to improve the product for profit maximisation and thus added a water bottle holder to the existing design.
(i) Identify the Marketing Management philosophy adopted by Nisha and
(ii) Explain this philosophy on the basis of
(a) Main Focus
(b) Means and Ends
Jasdeep, a dealer in school uniforms, decided to maximise his profit by using different aggressive promotional efforts.
(i) Identify the Marketing Management philosophy adopted by Jasdeep.
(ii) Explain this philosophy on the basis of
(a) Main Focus
(b) Means and Ends
As per modern view what is market?
What is meant by customer?
What is meant by marketeer?
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