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Marketing
Describe the functions of labeling in the marketing of products.
Or
What is meant by Labelling? State any four functions of ‘Labelling’.
Meaning : It refers to the process of preparing label.
Functions of Labelling: The various functions performed by labelling are as follows:
(i) Describe the Product and specify its Contents: A label provides complete information regarding the product. It mainly includes ingredients of the product, its usage, caution in use, care to be taken while using it, date of manufacturing, batch number, etc.
(ii) Identification of the Product or Brand: It is easier to identify a particular product among many with the help of labelling. For example, you as consumer want to select CINTHOL SOAP. The task of finding the desired soap from heap of various branded soaps becomes easier with the help of labelling.
(iii) Grading of Product: When a product has different qualities, labelling helps to find out which pack contains what type of quality. For example, Hindustan Unilever Ltd., manufactures three types of tea and to differentiate the each type of tea, the company uses Green, Red and Yellow coloured labels.
(iv) Help of Promotion of Products: The Fourth function of labelling is to promote sales. Sometimes a consumer gets encouraged to buy a product simply due to attractive label. Now-a-days labelling is used as an effective sales promoting tool.
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What is meant by ‘Production Concept’ of marketing?
What is meant by ‘Selling Concept’ of marketing?
Distinguish between the product concept and production concept of marketing.
Or
Distinguish between the concepts ‘product’ and ‘production’ in Marketing keeping following as the base: (i) Focus (ii) Means (iii) Ends.
Mansi, a shoe manufacturer for school students, decided to maximise her profit by producing and distributing at large scale and thereby reducing the average cost of production.
(i) Identify the Marketing Management philosophy adopted by Mansi.
(ii) Explain this philosophy on the basis of
(a) Main Focus
(b) Means and Ends
Nisha a school bag manufacturer decided to improve the product for profit maximisation and thus added a water bottle holder to the existing design.
(i) Identify the Marketing Management philosophy adopted by Nisha and
(ii) Explain this philosophy on the basis of
(a) Main Focus
(b) Means and Ends
Jasdeep, a dealer in school uniforms, decided to maximise his profit by using different aggressive promotional efforts.
(i) Identify the Marketing Management philosophy adopted by Jasdeep.
(ii) Explain this philosophy on the basis of
(a) Main Focus
(b) Means and Ends
As per modern view what is market?
What is meant by customer?
What is meant by marketeer?
What are the two main types of marketeer?
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