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Marketing
What is meant by ‘Selling Concept’ of marketing?
Those companies who believe in this concept think that leaving alone the customers will not help. Instead there is a need to attract the customers towards them. They think that goods are not bought but they have to be sold. The basis of this thinking is that the customers can be attracted. Keeping in view this concept these companies concentrate their marketing efforts towards educating and attracting the customers. In order to achieve it, they resort to advertising, personal selling, sales promotion etc. In such a case their main thinking is ‘selling what you have’.
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What is meant by the 'Product Concept’of marketing?
What is meant by the ‘Societal Concept’ of marketing?
What is meant by ‘Production Concept’ of marketing?
What is meant by ‘Selling Concept’ of marketing?
Distinguish between the product concept and production concept of marketing.
Or
Distinguish between the concepts ‘product’ and ‘production’ in Marketing keeping following as the base: (i) Focus (ii) Means (iii) Ends.
Mansi, a shoe manufacturer for school students, decided to maximise her profit by producing and distributing at large scale and thereby reducing the average cost of production.
(i) Identify the Marketing Management philosophy adopted by Mansi.
(ii) Explain this philosophy on the basis of
(a) Main Focus
(b) Means and Ends
Nisha a school bag manufacturer decided to improve the product for profit maximisation and thus added a water bottle holder to the existing design.
(i) Identify the Marketing Management philosophy adopted by Nisha and
(ii) Explain this philosophy on the basis of
(a) Main Focus
(b) Means and Ends
Jasdeep, a dealer in school uniforms, decided to maximise his profit by using different aggressive promotional efforts.
(i) Identify the Marketing Management philosophy adopted by Jasdeep.
(ii) Explain this philosophy on the basis of
(a) Main Focus
(b) Means and Ends
As per modern view what is market?
What is meant by customer?
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