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Question
CBSEENBS12004940
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What do you mean by the advertising? Explain role of advertising.

Solution

Advertising: It is defined as any paid form of non-personal presentation or promotion of ideas, goods or services by an identified sponsor.

Role of Advertising:

  1. Mass reach: Advertising is a medium through which a large number of people can be reached over a vast geographical area.
  2. Enhancing customer satisfaction and confidence: A publicly advertised product gets authenticity as there is always proof of it. Buyers feel more comfortable to buy a widely advertised product.
  3. Expressiveness: With the use of latest technique, graphics and multimedia, modern advertising has become one of the most forceful media of communication. It makes product and message more expressive.
  4. Economy: Advertising is economical because of its mass reach. The total advertising cost is spread over a large number of people.

Some More Questions From Marketing Chapter

Explain briefly the various marketing functions performed by a modern business enterprise.
Or
Explain various functions of marketing.

Define Marketing. Explain its features.

‘Bending the customer according to the Product’ and ‘Developing the product according to customer-needs’ are the two important concepts of marketing management. Identify the concepts and differentiate between the two.

Explain ‘Market Planning’ and ‘Product Designing and Development’ as functions of marketing.

What is meant by the 'Product Concept’of marketing?

What is meant by the ‘Societal Concept’ of marketing?

What is meant by ‘Production Concept’ of marketing?

What is meant by ‘Selling Concept’ of marketing?

Distinguish between the product concept and production concept of marketing.

Or

Distinguish between the concepts ‘product’ and ‘production’ in Marketing keeping following as the base: (i) Focus (ii) Means (iii) Ends.

Mansi, a shoe manufacturer for school students, decided to maximise her profit by producing and distributing at large scale and thereby reducing the average cost of production.

(i) Identify the Marketing Management philosophy adopted by Mansi.

(ii) Explain this philosophy on the basis of

(a) Main Focus

(b) Means and Ends

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