Question
Distinguish between 'Selling Concept' and 'Marketing Concept' of Marketing Management Philosophies on the basis of 'main focus'.
Solution
The Selling Concept implies the marketing philosophy which focus on pushing the sale of product through aggressive selling techniques like advertising, personal selling, sales promotion with a view to persuade, lure or coax the buyers to buy the products.
Marketing concept focus on the satisfaction of customer’s and believes it as the key to the success of any organisation and maximisation of its profit in long run.
