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Marketing

Question
CBSEENBS12004573

Your Company has set up a food processing unit in Kashmir with a production capacity of 10,000 litres of apple juice per day. The company plans to market the apple juice in tetra pack of 100 millilitres. Design a label for the same. 

Solution
Label for apple juice:

Name of the product/ Appyju
Name of the manufacturer/ APPY & co ltd
Address of the manufacturer/ Jumna Bagh, Pulwama district, Kashmir.
Net weight when packed/ 100 ml
Manufacturing date/ 1 Feb 2015
Expiry date/ 30 Aug 2015
Maximum retail price (MRP) 20/-
Batch number/ B 4536
Directions for use/ To be consumed within 2 days of opening.
Contents/ Juice concentrate, sugar, preservatives.

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Explain ‘Market Planning’ and ‘Product Designing and Development’ as functions of marketing.

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Distinguish between the product concept and production concept of marketing.

Or

Distinguish between the concepts ‘product’ and ‘production’ in Marketing keeping following as the base: (i) Focus (ii) Means (iii) Ends.

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(i) Identify the Marketing Management philosophy adopted by Mansi.

(ii) Explain this philosophy on the basis of

(a) Main Focus

(b) Means and Ends

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(i) Identify the Marketing Management philosophy adopted by Nisha and

(ii) Explain this philosophy on the basis of

(a) Main Focus

(b) Means and Ends

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(i) Identify the Marketing Management philosophy adopted by Jasdeep.

(ii) Explain this philosophy on the basis of

(a) Main Focus

(b) Means and Ends

As per modern view what is market?