There are some characteristics that should be kept in mind while choosing a brand name. Explain any two such characteristics that a good brand name should have.
Brand Name is a part of a brand consisting of words, letters and a group of words or letters comprising a name which is intended to identify the goods or services of a seller or a group of sellers and to differentiate them from those of competitors.
Following are the characteristics a good brand name should have.
(i) The brand name should be short, easy to pronounce, spell, recognise and remember e.g., lux, VIP, Rin, Vim, etc.
(ii) A brand should suggest the product’s benefits and qualities. It should be appropriate to the product’s function. e.g. all out, Promise ,Fair and lovely and Boost.
