'100 grams of extra material in a pack of one kg’ is an example of one of the techniques of ‘Promotion Mix’. Name the technique and explain two other techniques of promotion mix.
The name of this technique is ‘Quantity Gift’. Under it, some extra quantity of the main product is passed on as a gift to the customers.
Following are the two other techniques of promotion mix:
(i) Rebate: Under it, in order to clear the excess stock the products are offered at some reduced prices. For example, giving a rebate by a car manufacturer to the tune of Rs 12,000/- for a limited period of time.
(ii) Discount: Under this method, the customers are offered products on less than the listed price. For example, giving a discount of 30% on the sale of Liberty Shoes. Similarly, givinga discount of 50% + 40% by the KOUTONS.
