What do you mean by the sales promotion? Explain briefly techniques of Sales Promotion.
Or
Explain briefly any six techniques of Sales Promotion.

Sales Promotion: It refers to the short-term use of incentives or other promotional activities that seek to stimulate interest. Buyers are encouraged to make an immediate purchase of a product of service.

Following are some of the major activities in respect of sales promotion:

1. Rebate: Under it, in order to clear the excess stock the products are offered at some reduced prices. For example, giving a rebate by a car manufacturer to the tune of Rs 12,000/- for a limited period of time.
2. Discount: Under this method, the customers are offered products on less than the listed price. For example, giving a discount of 30% on the sale of Liberty Shoes. Similarly, giving a discount of 50% + 40% by the KOUTONS.
3. Refunds: Under this method, some portion of the price of an article is refunded to the customer on showing proof of purchase. For example, refunding an amount of Rs 5/- on showing the empty packet of the product priced Rs 100/-.
4. Product Combination: Under this method, along with the main product any other product is offered to the customer as a gift. The following are some of the examples:
   

   Main Product	Gift
   TV	Vacuum Cleaner
   Shakti Bhog Atta	A Packet of rice
   Maggi Noodles	A toy car

   
   
   
5.  Quantity Gift: Under this method, some extra quantity of the main product is passed on as a gift to the customers. For example, 25% extra toothpaste in a packet of 200 gm toothpaste. Similarly, a free gift of one RICH LOOK shirt on the purchase of two shirts.
6.  Instant Draw and Assigned Gift: Under this method, a customer is asked to scratch a card on the purchase of a product and the name of the product is inscribed thereupon which is immediately offered to the customer as a gift. For example, on buying a car when the card is scratched such gifts are offered — TV, Refrigerator, Computer, Mixer, Dinner Set, Wrist Watch, T-shirt, Press, etc.