‘Advertising undermines social values'. Give arguments for and against it.

Solution

Arguments for:
Undermines Social Values: Advertisement is a sort of day-dreaming for the people. These days it is taking the people away from reality and into the realm of artificiality. Through its medium people get information about new products. Only very few products are of any use for them. The brilliance of new products really get on their nerves. They want to buy them but have no resources at their command. Consequently, they start feeling upset with their present status. Taking it as a social evil, it can be said that advertisement undermines social values.
Arguments against:
It does not Undermine Social Values: It is absolutely wrong to say that advertisement undermines social values. Instead of undermining social values advertisement helps in raising the social level. It provides people with the information about modern and better products. It, therefore, widens the area of people's choice. So far as the question of day-dreaming for the customers is concerned, it only provides information about products. It is in the hands of the customers to buy them or not to buy them. If the dissatisfaction of the people increases because of advertisement, it is their own weakness and not that of the advertisement.

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Marketing

‘Advertising undermines social values'. Give arguments for and against it.

Some More Questions From Marketing Chapter

What is meant by the ‘Societal Concept’ of marketing?

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Distinguish between the product concept and production concept of marketing.

Or

Distinguish between the concepts ‘product’ and ‘production’ in Marketing keeping following as the base: (i) Focus (ii) Means (iii) Ends.

Nisha a school bag manufacturer decided to improve the product for profit maximisation and thus added a water bottle holder to the existing design.
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(a) Main Focus

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(ii) Explain this philosophy on the basis of

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As per modern view what is market?

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Mock Test Series

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For Daily Free Study Material Join wiredfaculty

Marketing

‘Advertising undermines social values'. Give arguments for and against it.

Some More Questions From Marketing Chapter

What is meant by the ‘Societal Concept’ of marketing?

What is meant by ‘Production Concept’ of marketing?

What is meant by ‘Selling Concept’ of marketing?

Distinguish between the product concept and production concept of marketing.OrDistinguish between the concepts ‘product’ and ‘production’ in Marketing keeping following as the base: (i) Focus (ii) Means (iii) Ends.

Nisha a school bag manufacturer decided to improve the product for profit maximisation and thus added a water bottle holder to the existing design. (i) Identify the Marketing Management philosophy adopted by Nisha and (ii) Explain this philosophy on the basis of (a) Main Focus (b) Means and Ends

Jasdeep, a dealer in school uniforms, decided to maximise his profit by using different aggressive promotional efforts.(i) Identify the Marketing Management philosophy adopted by Jasdeep. (ii) Explain this philosophy on the basis of (a) Main Focus (b) Means and Ends

As per modern view what is market?

What is meant by customer?

What is meant by marketeer?

Mock Test Series

NCERT Sample Papers

Entrance Exams Preparation

Distinguish between the product concept and production concept of marketing.

Or

Distinguish between the concepts ‘product’ and ‘production’ in Marketing keeping following as the base: (i) Focus (ii) Means (iii) Ends.

Nisha a school bag manufacturer decided to improve the product for profit maximisation and thus added a water bottle holder to the existing design.
(i) Identify the Marketing Management philosophy adopted by Nisha and

(ii) Explain this philosophy on the basis of

(a) Main Focus

(b) Means and Ends

Jasdeep, a dealer in school uniforms, decided to maximise his profit by using different aggressive promotional efforts.
(i) Identify the Marketing Management philosophy adopted by Jasdeep.

(ii) Explain this philosophy on the basis of

(a) Main Focus

(b) Means and Ends