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Question
CBSEENBS12004413
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Discuss any five objections to advertising.

Solution

These are the following:

  1. Adds to Costs: An organization has to spend a large amount on advertising. No manufacturer pays for the advertising expenses out of his pocket. Advertising costs are passed on to the consumers in the form of high prices. It increases the price of the product. 
  2. Undermines Social Values: Another important criticism of advertising is that it undermines social values and promotes materialism. It breeds discontent among people as they come to know about new products and feel dissatisfied with their present state of affairs. 
  3. Confuses the Buyers: With a continuous increase in the number of advertisement, consumers are likely to get confused. Each brand claims to be better than the other. For example: advertisement of Surf, Tide, Ariel, Vanish etc. Each brand claims to be the best brand.
  4. Encourages Sale of Inferior Products: Advertising does not distinguish between superior and inferior products and persuade people to purchase even the inferior products. No advertisement should make a false claim about the quality of a product. If a firm makes a false claim it can be prosecuted for the same.
  5. Some Advertisements are in Bad Taste: Some advertisements make use of indecent language, photograph or convey a bad message in order to attract customers. For example- Women running after a person because he is using a particular perfume.

Some More Questions From Marketing Chapter

Explain ‘Market Planning’ and ‘Product Designing and Development’ as functions of marketing.

What is meant by the 'Product Concept’of marketing?

What is meant by the ‘Societal Concept’ of marketing?

What is meant by ‘Production Concept’ of marketing?

What is meant by ‘Selling Concept’ of marketing?

Distinguish between the product concept and production concept of marketing.

Or

Distinguish between the concepts ‘product’ and ‘production’ in Marketing keeping following as the base: (i) Focus (ii) Means (iii) Ends.

Mansi, a shoe manufacturer for school students, decided to maximise her profit by producing and distributing at large scale and thereby reducing the average cost of production.

(i) Identify the Marketing Management philosophy adopted by Mansi.

(ii) Explain this philosophy on the basis of

(a) Main Focus

(b) Means and Ends

Nisha a school bag manufacturer decided to improve the product for profit maximisation and thus added a water bottle holder to the existing design.

(i) Identify the Marketing Management philosophy adopted by Nisha and

(ii) Explain this philosophy on the basis of

(a) Main Focus

(b) Means and Ends

Jasdeep, a dealer in school uniforms, decided to maximise his profit by using different aggressive promotional efforts.

(i) Identify the Marketing Management philosophy adopted by Jasdeep.

(ii) Explain this philosophy on the basis of

(a) Main Focus

(b) Means and Ends

As per modern view what is market?

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