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Question
CBSEENBS12004445
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Write any three features of public relations.

Solution

(i) Securing Cooperation of Public: Public relation is an activity to get support from public. Every organisation wants to run successfully. For this public (i.e., all related protagonists like — consumers, employees, shareholders and society) support is essential or needed. And the support of public can be earned through Public Relations.

(ii) Successful relation with Public: Sometimes Public develops negative attitude towards any company. This attitude could be changed by establishing public relations which helps in developing better relations with public.

(iii) Satisfying different Groups: Public relation is an effort to satisfy different groups (like — consumers, employees, shareholders and society). For example, with the help of Public relation, the expectation of any particular group is acknowledged. The group is tried to satisfy by most possibly meeting their expectations.

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Distinguish between the product concept and production concept of marketing.

Or

Distinguish between the concepts ‘product’ and ‘production’ in Marketing keeping following as the base: (i) Focus (ii) Means (iii) Ends.

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As per modern view what is market?

What is meant by customer?

What is meant by marketeer?

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