-->

Marketing

Question
CBSEENBS12004383

Explain any three merits of packaging.

Solution

Importance or Merits of Packaging: The importance of packaging has enhanced because of the following reasons:

(i) Rising Standards of Health and Sanitation: As the people are becoming health conscious they like to buy packed goods. The reason is that the chances of adulteration in such goods are minimised.

(ii) Self Service Outlets: Now-a-days self service retail shops are becoming very popular, particularly in big cities. Because of this, the role of sales assistants has gone to packaging.

(iii) Innovational Opportunity: With the increasing use of packaging more innovational opportunity becomes available in this area for the researchers.

Some More Questions From Marketing Chapter

Explain ‘Market Planning’ and ‘Product Designing and Development’ as functions of marketing.

What is meant by the 'Product Concept’of marketing?

What is meant by the ‘Societal Concept’ of marketing?

What is meant by ‘Production Concept’ of marketing?

What is meant by ‘Selling Concept’ of marketing?

Distinguish between the product concept and production concept of marketing.

Or

Distinguish between the concepts ‘product’ and ‘production’ in Marketing keeping following as the base: (i) Focus (ii) Means (iii) Ends.

Mansi, a shoe manufacturer for school students, decided to maximise her profit by producing and distributing at large scale and thereby reducing the average cost of production.

(i) Identify the Marketing Management philosophy adopted by Mansi.

(ii) Explain this philosophy on the basis of

(a) Main Focus

(b) Means and Ends

Nisha a school bag manufacturer decided to improve the product for profit maximisation and thus added a water bottle holder to the existing design.

(i) Identify the Marketing Management philosophy adopted by Nisha and

(ii) Explain this philosophy on the basis of

(a) Main Focus

(b) Means and Ends

Jasdeep, a dealer in school uniforms, decided to maximise his profit by using different aggressive promotional efforts.

(i) Identify the Marketing Management philosophy adopted by Jasdeep.

(ii) Explain this philosophy on the basis of

(a) Main Focus

(b) Means and Ends

As per modern view what is market?