What is meant by Packaging? Give any five points explaining why packaging is important.
Meaning: It refers to the group of those activities which are related with the designing and production of the containers in which the products are packed.
Importance: The importance of packaging has enhanced because of the following reasons:
(i) Rising Standards of Health and Sanitation: As the people are becoming health conscious they like to buy packed goods. The reason is that the chances of adulteration in such goods are minimised.
(ii) Self Service Outlets: Now-a-days self service retail shops are becoming very popular, particularly in big cities. Because of this, the role of sales assistants has to gone to packaging.
(iii) Innovational Opportunity: With the increasing use of packaging more innovational opportunity becomes available in this area for the researchers.
(iv) Product Differentiation: Packaging is helpful in creating product differentiation. The colour, material and size of pakage makes difference in the perception of the buyers about the quality of the product.
(v) Product Promotion: Packaging simplifies the work of sales promotion. Packing material in the house reminds the consumers constantly about the product. In this way, the packaging performs the role of a passive salesman. Consequently, it increases the sales.
