Globalisation and Social Change

Question

In what ways have TNC adapted to the Indian audiences?

Answer

The TNCs have very important role to play in the process of globalization, they have adapted to the Indian audience through many ways:
 (i)  Introduced a segment of Hindi language programming / MTV India.
 (ii) Introduced entire new Hindi channels.
(iii) Dual commentary on Star Sports and ESPN
(iv) Regional language based programmes/separate channels

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