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Marketing
Question
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Elder Pharmaceuticals is a leading company engaged in manufacturing cough syrups. The company packs the syrup first in a glass bottle and then in a cardboard box. As the syrup is demanded all over the world, 20 boxes of syrups are packed in corrugated boxes and distributed to various chemist and hospitals.

  1. Identify the three levels of packaging highlighted in the given case;
  2. What is the basic purpose of packing the cardboard boxes in corrugated boxes?

Answer

  1. The three levels of packaging are:
    1. Primary Package (glass bottle);
    2. Secondary Packaging (cardboard box);
    3. Transportation packaging (corrugated box)
  2. The basic purpose is to protect the product in the process of transportation and storage.

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