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Marketing
‘Advertising confuses the buyers.’ How?
Many a time distorted version of reality is shown in the advertising. Believing in advertising, consumers buy the product. On its use, he feels cheated. He comes to realise later that the information given in the advertisement was something else whereas the actual product was quite different from it. Thus, people lose confidence in advertising because of wrong presentation. In this reference it is said that advertising confuses rather than helps.
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What is meant by ‘Selling Concept’ of marketing?
Distinguish between the product concept and production concept of marketing.
Or
Distinguish between the concepts ‘product’ and ‘production’ in Marketing keeping following as the base: (i) Focus (ii) Means (iii) Ends.
Mansi, a shoe manufacturer for school students, decided to maximise her profit by producing and distributing at large scale and thereby reducing the average cost of production.
(i) Identify the Marketing Management philosophy adopted by Mansi.
(ii) Explain this philosophy on the basis of
(a) Main Focus
(b) Means and Ends
Nisha a school bag manufacturer decided to improve the product for profit maximisation and thus added a water bottle holder to the existing design.
(i) Identify the Marketing Management philosophy adopted by Nisha and
(ii) Explain this philosophy on the basis of
(a) Main Focus
(b) Means and Ends
Jasdeep, a dealer in school uniforms, decided to maximise his profit by using different aggressive promotional efforts.
(i) Identify the Marketing Management philosophy adopted by Jasdeep.
(ii) Explain this philosophy on the basis of
(a) Main Focus
(b) Means and Ends
As per modern view what is market?
What is meant by customer?
What is meant by marketeer?
What are the two main types of marketeer?
What is meant by ‘Need’?
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