☰
Marketing
‘Bending the customer according to the Product’ and ‘Developing the product according to customer-needs’ are the two important concepts of marketing management. Identify the concepts and differentiate between the two.
(i) ‘Bending the customer according to the product.’ – This statement is related with selling concept.
(ii) ‘Developing the product according to customer needs.’ – This statement is related with marketing concept.
Following are the main differences:
|
Basis of Difference |
Selling Concept |
Marketing Concept |
|
1. Starting Point |
Factory. |
Market. |
|
2. Main Focus |
Attracting consumers. |
Consumer satisfaction. |
|
3. Means |
Advertising, personal selling and sales promotion. |
Various marketing activities. |
|
4. Ends |
Profit through maximum sales. |
Profit through consumer satisfaction. |
Sponsor Area
Mansi, a shoe manufacturer for school students, decided to maximise her profit by producing and distributing at large scale and thereby reducing the average cost of production.
(i) Identify the Marketing Management philosophy adopted by Mansi.
(ii) Explain this philosophy on the basis of
(a) Main Focus
(b) Means and Ends
Nisha a school bag manufacturer decided to improve the product for profit maximisation and thus added a water bottle holder to the existing design.
(i) Identify the Marketing Management philosophy adopted by Nisha and
(ii) Explain this philosophy on the basis of
(a) Main Focus
(b) Means and Ends
Jasdeep, a dealer in school uniforms, decided to maximise his profit by using different aggressive promotional efforts.
(i) Identify the Marketing Management philosophy adopted by Jasdeep.
(ii) Explain this philosophy on the basis of
(a) Main Focus
(b) Means and Ends
As per modern view what is market?
What is meant by customer?
What is meant by marketeer?
What are the two main types of marketeer?
What is meant by ‘Need’?
What is meant by ‘Want’?
What is ‘Market Offering’?
Sponsor Area
Sponsor Area