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Marketing
Explain the various levels of packaging.
Levels of Packaging: There are three levels of packaging as given below:
(i) Primary Packaging: It refers to that container which is very close to the product. In some cases, it is kept throughout the entire life of the product, such as shaving cream tube, match box, etc. In other cases, it is kept till the consumer is ready to use the product, such as, plastic cover of Britannia Cake.
(ii) Secondary Packaging: It refers to that container which is used for extra care of the product till the product is come into use, such as, card board box of shaving cream tube. When a consumer starts using the cream, he will dispose off the box but retain the primary packaging (e.g., plastic tube).
(iii) Transportation Packaging: It refers to that packaging which is necessary to use for transportation, identification and storage. For example, a big card board box which is containing say 100 units of shaving cream tubes.
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Distinguish between the product concept and production concept of marketing.
Or
Distinguish between the concepts ‘product’ and ‘production’ in Marketing keeping following as the base: (i) Focus (ii) Means (iii) Ends.
Mansi, a shoe manufacturer for school students, decided to maximise her profit by producing and distributing at large scale and thereby reducing the average cost of production.
(i) Identify the Marketing Management philosophy adopted by Mansi.
(ii) Explain this philosophy on the basis of
(a) Main Focus
(b) Means and Ends
Nisha a school bag manufacturer decided to improve the product for profit maximisation and thus added a water bottle holder to the existing design.
(i) Identify the Marketing Management philosophy adopted by Nisha and
(ii) Explain this philosophy on the basis of
(a) Main Focus
(b) Means and Ends
Jasdeep, a dealer in school uniforms, decided to maximise his profit by using different aggressive promotional efforts.
(i) Identify the Marketing Management philosophy adopted by Jasdeep.
(ii) Explain this philosophy on the basis of
(a) Main Focus
(b) Means and Ends
As per modern view what is market?
What is meant by customer?
What is meant by marketeer?
What are the two main types of marketeer?
What is meant by ‘Need’?
What is meant by ‘Want’?
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