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Marketing
‘Generally consumers prefer to buy goods directly from the producers but it is not always possible.’ Give reasons, why is it so by explaining four different factors responsible for this.
Generally consumers prefer to buy goods directly from the producers but it is not always possible. Instead of it, consumers are supposed to take the help of channel of distribution, i.e., middleman. In this channel, mainly agents, wholesalers and retailers are included. Following reasons are possible for this situation:
(i) Geographical Difference: There are limited number of producers of any product while consumers are unlimited and scattered over a wide geographical areas. Hence, it is not possible to buy directly from the producers.
(ii) More Risk: At the time of transporting of goods from one place to another, element of risk is always there. By using channel of distribution such type of risk can be avoided.
(iii) Heavy Buying Costs: It is a costly and difficult task to contact directly to the producers.
(iv) Unavailability of Credit Facility: Generally, it is not possible to have credit facility while purchasing directly from the producers.
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Mansi, a shoe manufacturer for school students, decided to maximise her profit by producing and distributing at large scale and thereby reducing the average cost of production.
(i) Identify the Marketing Management philosophy adopted by Mansi.
(ii) Explain this philosophy on the basis of
(a) Main Focus
(b) Means and Ends
Nisha a school bag manufacturer decided to improve the product for profit maximisation and thus added a water bottle holder to the existing design.
(i) Identify the Marketing Management philosophy adopted by Nisha and
(ii) Explain this philosophy on the basis of
(a) Main Focus
(b) Means and Ends
Jasdeep, a dealer in school uniforms, decided to maximise his profit by using different aggressive promotional efforts.
(i) Identify the Marketing Management philosophy adopted by Jasdeep.
(ii) Explain this philosophy on the basis of
(a) Main Focus
(b) Means and Ends
As per modern view what is market?
What is meant by customer?
What is meant by marketeer?
What are the two main types of marketeer?
What is meant by ‘Need’?
What is meant by ‘Want’?
What is ‘Market Offering’?
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