Question
Explain any two functions of 'marketing'.
Solution
1. Gathering and Analysing Market Information: One of the important functions of marketing is to gather and analyse market information. It helps to identify the needs of the customers and take various decisions for the successful marketing of the products and services. It also helps to analyse various opportunities and threats as well as strengths and weaknesses of the organization.
2. Marketing Planning: Another important activity of a marketer is to develop suitable marketing plans so that the marketing objectives of the organisation can be achieved.
