Mr. Ramaya is a sales manager in a multi-product company. The main products of the company are Cars, Washing Powder, Readymade Garments and Noodles. The sales manager has four alternatives for sales promotion, e.g., selling the product at 40% discount, selling at 0% interest through instalments, giving packets of sauce with the product and distributing samples. He is not able to understand as to what alternate should be offered with which product.

(i) Make combinations of alternatives of sales promotion.

(ii) Name the method of sales promotion with different combinations.

What is meant by ‘Selling Concept’ of marketing?

Distinguish between the product concept and production concept of marketing.

Or

Distinguish between the concepts ‘product’ and ‘production’ in Marketing keeping following as the base: (i) Focus (ii) Means (iii) Ends.

Mansi, a shoe manufacturer for school students, decided to maximise her profit by producing and distributing at large scale and thereby reducing the average cost of production.

(i) Identify the Marketing Management philosophy adopted by Mansi.

(ii) Explain this philosophy on the basis of

(a) Main Focus

(b) Means and Ends

Nisha a school bag manufacturer decided to improve the product for profit maximisation and thus added a water bottle holder to the existing design.

(i) Identify the Marketing Management philosophy adopted by Nisha and

(ii) Explain this philosophy on the basis of

(a) Main Focus

(b) Means and Ends

Jasdeep, a dealer in school uniforms, decided to maximise his profit by using different aggressive promotional efforts.

(i) Identify the Marketing Management philosophy adopted by Jasdeep.

(ii) Explain this philosophy on the basis of

(a) Main Focus

(b) Means and Ends

As per modern view what is market?

What is meant by customer?

What is meant by marketeer?

What are the two main types of marketeer?

What is meant by ‘Need’?