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Marketing

Question
CBSEENBS12004379

What is the purpose of packaging a product?

Solution

Packaging aims at avoiding breakage, damage, destruction etc. of the goods during transit and storage. Packaging facilitates handling, lifting, conveying of the goods. Many a time customers demand goods in different qualities which necessitates special packaging. Packing material includes bottles, canister, plastic bags, tin or wooden boxes, jute bags, etc.