Sponsor Area

Internal Trade

Question
CBSEENBS11004475

 What do you think about the scope of Departmental Stores in India ? Give reasons.

Solution
 Departmental stores do not have much scope in India on account of the following reasons :

1. They require huge investment. In India there is great dearth of capital.

2. Departmental stores charge high prices than retailers, Majority of Indian population is poor. Therefore, they cannot pay higher prices.

3. Departmental stores require a higher order or organization, salesmanship and advertisement. In India salesmanship and advertising science is still in infancy.

4. In India we do not have enough people who can make large purchases of various types of goods.