Question
Enlist types of wholesalers.
Solution
Wholesalers may be classified into the following categories :
1. Merchant Wholesaler : He can also be termed as pure wholesaler, he neither manufactures goods nor sells goods directly to the consumers. He purchases goods in bulk from various manufacturers and sells them to the retailers.
2. Manufacturer Wholesaler : In case the wholesaler is a manufacturer too, he is called a manufacturer wholesaler. He may purchase goods of other manufacturers also. He sells his as well as other manufacturers goods to retailers.
3. Retailer Wholesaler : In case the wholesaler combines with his business of wholesaler, the functions of a retailer also, he is called as a retailer wholesaler. He thus purchases goods in bulk from manufacturers and sells them directly to the consumers.
