Discuss the potential of FM channels in a post-liberalized India.

We can see the potential of FM channels by observing the following points:

1. In 2000, AIR’s programmes could be heard in two-third of all Indian households in 24 languages and 146 dialects, over some 120 million radio sets. The advent of privately owned FM radio stations in 2002 provided a boost to entertainment programmes over radio.
2. The FM Stations specialise in particular kinds of popular music to retain their audiences.
3. As privately run FM channels are not permitted to broadcast any political news
   bulletins, many of these channels specialise in ‘particular kinds’ of popular music to retain their audiences.
4. Most of the FM channels which are popular among young urban professionals and students, often belong to media conglomerates. Like ‘Radio Mirchi’ belongs to the Times of India group.

The potential for using FM channels is enormous. Further privatisation of radio stations and the emergence of community-owned radio stations would lead to the growth of radio stations.