Mass Media and Communications

Question

What is the cultural dimensions of globalisation?

Answer

The cultural dimensions of globalisation.

1. Globalisation is a set of processes that interconnect individuals, group and communities. Such connections lead to far reaching consequences for human beings. The social relation established under this condition is deeply transformed because life is more intensively interconnected. In this manner, under globalisation, the lives of individuals and the fates of communities increasingly depend on what takes place in distant places or in other parts of the world.

2. Due to globalisation both national as well as local borders are weakened. Transcontinental and transnational network of activities are generated. New linkages are established in cultural terms. These changes refer to the cultural dimension of globalisation.

3. In India (Indian culture as a whole as well as in local cultures related with different regions or provinces such as Bihar, Orissa, Tamil Nadu, or Kerala, etc.) changes are taking place in cultures of different groups and communities in the wake of globalisation. We nation in the modes of consumption, style of dress, use of synthetic materials and so on.

4. Changes are taking place in music, cultural performance, art forms and regional cultural traits. How far these changes are caused by the growing globalisation is difficult to say with certainty. But we cannot at the same time ignore the role of the exposure to the transnational cultural institutions and practices. Market and commodity-oriented cultural forces are causing dislocation of cultural values and practices.

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