Mass Media and Communications

Question

What is cultural modernisation?

Answer

Cultural modernisation: The changes occurring in culture of a community or group of a country from traditional to modern are referred to as cultural modernisation. The various means of mass media (Radio, TV, Films, Computers, Newspapers, magazines etc.) are bringing about cultural changes such as, in the field of music, dance, painting, in modes of consumption, styles, dress, modes of entertainment, giving up certain good human values and priorities and adopting some of westernised values and mode of life, etc.

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