Sponsor Area

Attitude And Social Cognition

Question
CBSEENPS12041603

Highlight the importance of schemas in social cognition.

Solution

• Social schemas (schemata) are mental structure.

• They function as a framework to process social information. These schemas lead to emergence of prototypes.

• Prototypes are concepts which have most of the defining features of a concept, class or family.

• These are best representatives of the population.

• Various stereotypes emerge from these schemas. In other words stereotypes are category-based schemas.