How Kelman has classified social influences?
According to Kelmans following are the social influences:
Compliance: A form of social influence in which one person attempts to influence another in order to get them comply with a request.
1. Identification:
• A type of social influence which is brought about by a person's desire to be like another person or to be a part of a particular group.
• It may not give us rewards but it is satisfying to be like those with whom we are identifying.
• This is identity seeking or agreement seeking social influence.
2. Internalization:
• It is a type of social influence which is born out of desire to be right in our values and opinions.
• If we consider another person as trustworthy and also of good judgment, then we are more likely to accept their opinion and values and to integrate them into our own.
• It is information-seeking social influence.