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Social Influence And Group Processes

Question
CBSEENPS12041648

How Kelman has classified social influences?

Solution

According to Kelmans following are the social influences:

Compliance: A form of social influence in which one person attempts to influence another in order to get them comply with a request.

1. Identification:

• A type of social influence which is brought about by a person's desire to be like another person or to be a part of a particular group.

• It may not give us rewards but it is satisfying to be like those with whom we are identifying.

• This is identity seeking or agreement seeking social influence.

2. Internalization:

• It is a type of social influence which is born out of desire to be right in our values and opinions.

• If we consider another person as trustworthy and also of good judgment, then we are more likely to accept their opinion and values and to integrate them into our own.

• It is information-seeking social influence.