Discuss competition as a social process.
1. In every society, often people are seen to be constantly struggling with one another for possession of some rewards or achieving some benefits. There is always a limited supply of money and goods, jobs are scarce, prestige, honour, position, power, love and several other things are very difficult to achive, competition for getting these scarce resources is, therefore, found in every society.
2. Horton and Hunt define competition as, the process of speaking to obtain a reward by surpassing all rivals. As people cannot be satisfied or abundance of desired things. Competition may be personal, as and when two persons contest, for dominance in the national policy. Competition may be between individuals or between groups.
3. Competition is present in all societies aming their members. But degrees of competition greatly differ from society to society. The means of fulfilling desires are always limited by cultural norms. To gratify their wants or desires groups or individuals interact according to a set of rules. This interaction is called competition.
4. In competition, they make effort to check each other's attaintment of objective or goal. But they do not use force or make effort to finish one another. They also do not use coercion, terror, etc.
Example : For instance the advertising agency of a car company wants new purchases by extolling or even exaggerating the qualities and strengths of the new models of their cars produced by the company. The content of the advertisement may not interfere with the qualities of cars of any other particular company.
