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Transport And Communication

Question
CBSEENGE12024637
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Name the two electronic media of mass communication.  State any two characteristics of each.

Solution
Radio and television are two electronic media of mass communication.

Radio is an important electronic media of mass communication. Its main characteristics are the following:

(i) It is the cheapest and the most effective means of communication of ideas and current affairs of a large number of people. Radio is definitely cheaper than television.

(ii) Besides providing information and promoting social education, it provides entertainment as well.

Television is another important electronic media of mass communication. The following are its two main characteristics:

(i) Television provides better entertainment and better information because one can listen as well see. In this way, it scores over the radio.

(ii) But television programmes are confined to few points who can afford costly television sets and regular supply of power.

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