Explain the principles of directing.

Following are the main principles of directing:

(i) Principle of Maximum Individual Contribution: According to this principle, management should adopt that directing policy through which employees get motivated and give their maximum individual contribution for the achievement of organisational objectives.

(ii) Principle of Harmony of Objectives: According to this principle, there must be full coordination between organisational and individual objectives. Employees work in an organisation with an objective to get better remuneration, promotion, etc. On the other hand, organisational goal can be to earn more profits and to increase market share. Management here must establish coordination between the objectives of both the parties/factors by adopting suitable method of direction.

(iii) Principle of Unity of Command: According to this principle, a subordinate should get directions from one officer at a time. If the subordinate gets directions from more than one officer, the subordinate will be unable to prioritise his work. As a result, situation of confusion, conflict and disarrangement is emerged. By following this principle, effective direction takes place.

(iv) Principle of Appropriateness of Direction Technique: According to this principle, appropriate direction techniques should be used, like to supervise effectively, to provide able leadership, to adopt free communication and to motivate through right medium.

(v) Principle of Managerial Communication: According to this principle, it should be monitored by the management that the subordinates get the same meaning for what has been said. This simplifies the job of the subordinates and they need not go to the managers, repeatedly for enquiring.

(vi) Principle of Use of Informal Organisation: According to this principle, there must be a free flow of information between seniors and subordinates. Information should be disbursed both through formal and informal mediums. Special attention should be given to the informal organisation. This strengthens formal organisation.