Explain the need for consumer consciousness by giving two examples.

The need for consumer awareness was felt because out of their selfishness both the manufacturers and traders go to any extent. They can hold essential goods to create artificial demand.

(i)For example, a company for years sold powder milk for babies all over the world as the most scientific product claiming this to be better than mother’s milk. It took years of struggle before the company was forced to accept that it had been making false claims.

(ii)Similarly, a long battle had to be fought with court cases to make cigarette manufacturing companies accept that their product could cause cancer.