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Understanding Advertising
What do you understand by the word brand? List two reasons why building brands is central to advertising?
By ‘brand’ we mean that a particular product is marked with a name and logo which differentiate it from other products in the market. Building a brand is central to advertising so that buyers don’t get confused among the various products in the market. But just naming the product is not enough; the buyers have to be convinced that a particular brand is better than others.
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Can you explain two ways in which you think advertising affects issues of equality in a democracy?
Making an advertisement requires a lot of creativity. Let us imagine a situation in which a manufacturer has just made a new watch. She says that she wants to sell this watch to school children. She comes to your class and asks you all to create a brand name as well as an advertisement for the watch. Divide the class into small groups and each group create an advertisement for this watch. Share it with the class.
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