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History and Sport: The Story of Cricket
Question
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How have advances in technology, especially television technology, affected the development of contemporary cricket?

Answer

Television coverage has changed the contemporary cricket. It expanded the audience for the game by playing cricket into small towns and villages. It also broadened cricket’s social base. Even children could now watch and learn by imitating their heroes.

The technology of satellite television in the worldwide reach of multinational television companies created a global market for cricket. Since India had the largest market of the game, the game centre of gravity shifted to South Asia.

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